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I collaborate with brands in the fashion, fitness, wellness, and lifestyle space to create original and engaging digital content and IRL experiences. Check out some of my past projects below.
Before transitioning to working as a full-time freelance content creator, I worked "on the other side" as a Senior Producer for athletic apparel brands, and through years of experience, have a strong understanding of the talent etiquette and processes that translate to successful and efficient visual asset production.
Contact
hello.izzyseidel@gmail.com
for collaboration inquiries
PAID
COLLABORATIONS
FP Movement Run Campaign
I currently work with FP Movement in a long-term non-exclusive partnership to promote athletic and running-specific apparel, as well as lead their monthly run clubs out of the NYC SoHo store.
GENEVA FEEL GOOD CAMPAIGN
I have created a community called Sad Girl Track Club on the Geneva app that is now over 1200 members strong, and was asked by Geneva to participate in a social/paid social campaign. Deliverables included a reel posted on my own channels, participation in a studio shoot produced by the brand for their own marketing collateral, and written copy for a mini print magazine. The content focused on joining community-driven groups within the messaging app.
Nike 50th Anniversary Campaign
In partnership with Nike NYC, I created five deliverables to post via my Instagram @isabelseidel, and captured commissioned video assets for the @NikeNYC Instagram story at the IRL 50th Anniversary Run. The deliverables included paid-partnership labeled still posts, reels, and stories. The content focused on promoting summer running apparel, and driving traffic to the Nike Run Club App.
Nike Studio: NYC Digital Training Hub Launch
I was commissioned by Nike for the launch of the Studio: NYC digital hub to create and post a 5-frame story on my own Instagram channel. Additionally it was used by Nike in paid social advertising.
The story navigated viewers to the new site through an embedded link, and encouraged users to create an account.
Outdoor Voices Snacks Workout Set Launch
I was commissioned by Outdoor Voices for the launch of the Snacks Bra and Legging to create still and video assets for their own use on the @outdoorvoices instagram, in email marketing, and on product pages.
The content included whimsical stills of the matching set, as well as a 15-frame instagram story that followed the journey of me using the backpack feature on the leggings to carry dog treats on a run, and hand them out to any pups that I encountered along the way.
Outdoor Voices Frostknit Set Launch
I was commissioned by Outdoor Voices for the launch of the Frostknit Pullover and Legging to create a 30-second Reel for their own use on the @outdoorvoices instagram and TikTok.
The Reel focused on cold-weather running tips, while organically showcasing the product features of the matching set.
HOKA Rocket X Racer, Ten Nine Hiking Boot Launch
While working on the marketing team at Tracksmith, I managed a collaborative photoshoot with Hoka to promote the launch of the new Rocket X racing shoe and Ten Nine Hiking Boot, paired with FW20 Tracksmith apparel. I styled 10 athletes (men and women) in two looks, in addition to participating as an athlete in the shoot.
This content was posted on my own Instagram, and was also used by Hoka on an Instagram story series that featured their shoes in action.
SIERRA COLLABORATION
In partnership with outdoor retailer Sierra, I created an Instagram reel and story set to promote their variety of winter apparel selections, incorporated into my popular 'Return to Running' series.
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